Privacy Policy

Welcome to Primo Hoagies. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website primohoagies-new.click or interact with us in connection with our food services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services.

This Privacy Policy applies to all users of our website, mobile platforms, online ordering tools, loyalty programs, and any other digital or in-person touchpoints associated with Primo Hoagies. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Service.

1. About Us

Primo Hoagies operates as a food service business serving customers across the United States. We are dedicated to providing high-quality hoagies and food products while maintaining the highest standards of customer data privacy and security.

For any privacy-related inquiries, questions, or complaints, you may contact us directly at [email protected].

2. Information We Collect

We collect various types of information in connection with your use of our website and services. This includes information you provide directly to us, information collected automatically as you navigate our website, and information obtained from third-party sources. Below is a detailed breakdown of the categories of personal information we may collect.

2.1 Personal Information You Provide Directly

When you interact with us — such as placing an order, creating an account, signing up for our newsletter, contacting our support team, or participating in promotions — we may collect the following types of personal information:

• Full Name: Your first and last name for identification and personalization purposes.
• Email Address: Used for order confirmations, account management, and marketing communications (with your consent).
• Phone Number: Used for order updates, delivery coordination, and customer support.
• Mailing and Billing Address: Required for delivery orders and billing verification.
• Payment Information: Credit/debit card details or other financial data processed securely through third-party payment processors. We do not store full card numbers on our servers.
• Date of Birth: May be collected for age verification, promotional offers, or loyalty program purposes.
• Dietary Preferences and Food Allergies: If voluntarily provided, to help customize your orders and improve our service.
• Account Login Credentials: Usernames and encrypted passwords for registered users.
• Feedback and Reviews: Any information you submit through surveys, ratings, or written reviews.
• Communications: Any messages, emails, or chat records you send to our customer service team.

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies, web beacons, tracking pixels, and similar technologies. This data helps us understand how our website is used and allows us to improve your experience. Automatically collected data may include:

• IP Address: Your internet protocol address, which may indicate your approximate geographic location.
• Browser Type and Version: The web browser you use to access our website.
• Operating System: The operating system running on your device.
• Device Type and Identifiers: Whether you are using a desktop, laptop, tablet, or mobile device, along with device-specific identifiers.
• Pages Visited: A record of which pages and sections of our website you viewed.
• Time and Date of Visit: Timestamps of your browsing sessions.
• Referring URLs: The website or link that directed you to our site.
• Clickstream Data: The sequence of pages you clicked through during your visit.
• Session Duration: How long you spent on each page or on our website overall.
• Search Queries: Any search terms you entered while using our website's internal search functionality.
• Cart and Order History: Items browsed, added to cart, or previously purchased (for registered users).

2.3 Cookie and Tracking Technology Data

We use cookies, web beacons, pixels, and local storage technologies to collect data about your browsing behavior on our website. These tools help us maintain session integrity, personalize your experience, and deliver targeted advertising. Please refer to Section 9 (Cookie Policy) of this document for a detailed breakdown of how we use cookies and how you can manage your preferences.

2.4 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you choose to log in to our website or interact with us through social media platforms (such as Facebook, Instagram, or Google), we may receive certain profile information permitted by your privacy settings on those platforms.
• Payment Processors: Transaction confirmation and fraud prevention data from secure payment partners.
• Delivery Partners: Order fulfillment and delivery status information from third-party delivery services.
• Analytics Providers: Aggregated data from analytics tools to help us understand usage patterns.
• Marketing Partners: Contact lists and campaign engagement data used with appropriate permissions.

3. How We Use Your Information

Primo Hoagies uses the information we collect for a variety of legitimate business purposes. We are committed to using your data only in ways that are relevant, proportionate, and consistent with your expectations as a customer.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery and pickup coordination.
• Creating and managing your customer account and login credentials.
• Sending order confirmations, receipts, and delivery updates via email or SMS.
• Handling returns, refunds, complaints, and customer support requests.
• Providing personalized menu recommendations based on your past orders and preferences.

3.2 Business Operations and Analytics

• Analyzing website traffic, usage patterns, and customer behavior to improve our website and services.
• Monitoring and evaluating the performance of our online ordering system.
• Conducting internal research and development to enhance our food offerings and customer experience.
• Compiling aggregated, anonymized statistics for business reporting and planning.

3.3 Marketing and Communications

• Sending promotional offers, discount codes, and newsletters to customers who have opted in to receive marketing communications.
• Personalizing advertisements and offers based on your browsing and purchase history.
• Running targeted advertising campaigns through third-party platforms (such as Google Ads or Meta Ads).
• Notifying you about new menu items, seasonal specials, loyalty rewards, and upcoming events.
• Conducting customer satisfaction surveys and feedback campaigns.

3.4 Legal Compliance and Security

• Complying with applicable federal and state laws, regulations, and legal processes.
• Detecting, preventing, and investigating fraud, unauthorized access, and other illegal activities.
• Enforcing our Terms of Service and other applicable agreements.
• Maintaining the security and integrity of our website and infrastructure.
• Responding to law enforcement requests, court orders, or subpoenas as required by law.

4. Legal Basis for Processing Your Data

As a business operating in the United States, we process personal data based on the following legal grounds, which may vary by applicable state law:

• Contractual Necessity: Processing your information to fulfill orders or provide services you have requested.
• Legitimate Interests: Using data to improve our services, prevent fraud, and conduct marketing (where it does not override your rights).
• Legal Obligation: Complying with applicable federal and state laws, including tax obligations and food safety regulations.
• Consent: Where required by law, we process data based on your explicit, informed consent (particularly for marketing communications and non-essential cookies).

If you are a resident of California, your rights are additionally governed by the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Please refer to Section 7 for more details on your specific rights.

5. Sharing Your Information with Third Parties

We do not sell your personal information in the traditional sense. However, we may share your information with carefully selected third parties under the following circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party service providers to assist us in operating our business. These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy. They include:

• Payment Processors: To securely process credit/debit card transactions and prevent payment fraud.
• Delivery and Logistics Partners: To coordinate and fulfill delivery orders.
• Email and SMS Marketing Platforms: To send transactional and promotional communications on our behalf.
• Cloud Hosting and IT Infrastructure Providers: To store and manage our website and customer data securely.
• Analytics Providers: Such as Google Analytics, to help us analyze website traffic and usage patterns.
• Customer Support Tools: Platforms used to manage and respond to customer inquiries.
• Advertising Networks: To deliver personalized advertisements on our website and third-party platforms.

5.2 Legal Requirements and Law Enforcement

We may disclose your information if required to do so by law, or if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, subpoena, court order, or government request.
• Protect the rights, property, or safety of Primo Hoagies, our customers, or the public.
• Detect and prevent fraud, security breaches, or other illegal activities.
• Enforce our Terms of Service or other applicable agreements.

5.3 Business Transfers

In the event that Primo Hoagies undergoes a merger, acquisition, sale of assets, restructuring, or other corporate transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

5.4 With Your Consent

We may share your information with additional third parties when you have given us your explicit consent to do so, such as when participating in a joint promotion or referral program.

6. Data Security

We take the security of your personal information very seriously. We implement a range of technical, administrative, and physical safeguards designed to protect your data against unauthorized access, disclosure, alteration, loss, or destruction. Our security measures include, but are not limited to:

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Socket Layer (SSL) and Transport Layer Security (TLS) protocols.
• Secure Payment Processing: We use PCI DSS-compliant payment processors to handle all financial transactions. We do not store complete credit card numbers on our servers.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis, with role-based access management in place.
• Password Hashing: User passwords are stored using industry-standard cryptographic hashing algorithms and are never stored in plain text.
• Regular Security Audits: We conduct periodic security assessments, vulnerability scans, and penetration tests to identify and address potential weaknesses.
• Data Minimization: We collect only the minimum personal information necessary for the purposes described in this policy.
• Employee Training: Our staff receive regular training on data privacy and security best practices.
• Incident Response Plan: We have procedures in place to detect, respond to, and notify affected individuals and authorities of data breaches in accordance with applicable laws.

7. Your Privacy Rights

Depending on your location and applicable law, you may have a number of rights concerning your personal information. We are committed to honoring these rights and will respond to verified requests in a timely manner.

7.1 Rights for All U.S. Residents

• Right to Access: You have the right to request information about the personal data we hold about you, including the categories of data collected and how it is used.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information we hold about you.
• Right to Deletion: Subject to certain exceptions, you may request that we delete your personal information from our records.
• Right to Opt-Out of Marketing: You may unsubscribe from our marketing communications at any time by clicking the "unsubscribe" link in any email we send, or by contacting us directly at [email protected].

7.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you are afforded specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights include:

• Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you in the preceding 12 months, the sources from which we collected it, the purposes for which it was used, and the third parties with whom it was shared.
• Right to Delete: You may request deletion of your personal information, subject to certain legal exceptions.
• Right to Correct: You may request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. To exercise this right, contact us at [email protected].
• Right to Limit Use of Sensitive Personal Information: You may request that we limit the use and disclosure of sensitive personal information to only what is necessary to provide the services you have requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge different prices, or provide a different level of quality because you exercised a privacy right.
• Right to Data Portability: You may request a copy of your personal information in a portable, machine-readable format where technically feasible.

To submit a verifiable consumer request under CCPA/CPRA, please contact us at:

Email: [email protected]

We will verify your identity before processing your request. You may designate an authorized agent to submit requests on your behalf; we will require written authorization and may verify your identity directly.

7.3 FTC Act Compliance

As a business operating in the United States, we comply with the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive practices in commerce. This includes our commitment to honoring the privacy representations we make in this policy and treating your personal data fairly and transparently.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods we apply depend on the type of data and the purpose for which it was collected:

When your personal information is no longer required for its original purpose or any legal obligation, we will securely delete, anonymize, or aggregate it in a manner that cannot be used to identify you.

9. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, enable website functionality, and gather analytics data. Cookies are small text files stored on your device when you visit a website.

9.1 Types of Cookies We Use

• Essential Cookies: Required for the basic functionality of our website, including shopping cart maintenance, secure login sessions, and page navigation. These cookies cannot be disabled without affecting core site functionality.
• Performance and Analytics Cookies: Used to collect information about how visitors use our website, such as which pages are visited most frequently and whether users encounter error messages. This data is used to improve website performance.
• Functional Cookies: Enable enhanced features and personalization, such as remembering your language preferences, location, or past orders.
• Marketing and Targeting Cookies: Used by us and our advertising partners to deliver relevant advertisements based on your browsing history and interests. These cookies may track your activity across multiple websites.
• Social Media Cookies: Set by social media platforms when you interact with social sharing buttons or log in via social accounts on our website.

9.2 Managing Your Cookie Preferences

You have the ability to control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be alerted when cookies are being placed. Please note that disabling certain cookies may affect your ability to use some features of our website, including the online ordering system.

You may also opt out of targeted advertising through platforms such as the Network Advertising Initiative (NAI) opt-out tool, the Digital Advertising Alliance (DAA) opt-out portal, or by configuring your browser to send "Do Not Track" signals. Please note that our website may not respond to all "Do Not Track" signals at this time.

For California residents, you may also exercise your right to opt out of the sharing of personal information for cross-context behavioral advertising by contacting us at [email protected].

10. Children's Privacy

We do not knowingly solicit, collect, or process personal information from children under the age of 18. Our services are not directed toward minors, and we do not intentionally market our products or services to anyone under 18 years of age.

If you are a parent or guardian and you believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected]. We will take prompt steps to delete such information from our records upon verification.

In compliance with the Children's Online Privacy Protection Act (COPPA), we will not knowingly collect or retain personal information from users under the age of 13. If we discover that we have inadvertently collected personal information from a child under 13, we will delete that information as soon as reasonably practicable.

11. International Data Transfers

Primo Hoagies is based in the United States and primarily serves customers located within the United States. However, some of our third-party service providers and technology partners may operate in or transfer data to other countries outside the United States.

When personal data is transferred internationally, we take appropriate steps to ensure that your data receives adequate protection consistent with this Privacy Policy and applicable U.S. law. This may include entering into data processing agreements that include standard contractual clauses or relying on other transfer mechanisms recognized under applicable law.

By using our website and services, you acknowledge that your personal information may be transferred to and processed in countries other than your country of residence, which may have different data protection standards than those in your home country.

12. Third-Party Links and Websites

Our website may contain links to third-party websites, social media platforms, or partner services. These third-party sites have their own privacy policies, and we are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party websites you visit through links on our site.

The inclusion of a link on our website does not imply our endorsement or any affiliation with the linked website or organization. Primo Hoagies is not liable for any loss or damage arising from your use of third-party websites or services.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, applicable law, or business operations. When we make material changes to this policy, we will notify you by:

• Posting a prominent notice on our website homepage.
• Updating the "Last Updated" date at the top of this Privacy Policy.
• Sending an email notification to registered users where required by law.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

14. How to File a Privacy Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so that we can attempt to resolve your concern.

14.1 Contact Us Directly

Please send your privacy concern or complaint in writing to:

We will acknowledge your complaint within 5 business days and aim to provide a full response within 30 calendar days. If the matter is complex, we will notify you of any extension of this timeframe.

14.2 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response, or if you believe your privacy rights have been violated, you have the right to lodge a complaint with the appropriate regulatory authority.

For U.S. Residents — Federal Trade Commission (FTC):

• Website: www.ftc.gov/complaint
• Phone: 1-877-382-4357
• The FTC is the primary U.S. federal agency responsible for consumer protection, including enforcement of privacy laws and unfair trade practices.

For California Residents — California Privacy Protection Agency (CPPA):

• Website: cppa.ca.gov
• The CPPA is responsible for enforcing the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

For All U.S. Residents — State Attorney General:

• Residents of any U.S. state may also contact their respective State Attorney General's office to file a privacy or consumer protection complaint.

15. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please do not hesitate to reach out to us using the contact details provided below.

We are committed to working with you to resolve any concerns about your privacy and will make every effort to respond to your inquiry in a prompt, transparent, and respectful manner.